CategoriesAgro Food Healthy Foods

The Superfood Revolution with Saroj Agro Industries

Celebrate the International Year of Millets with Saroj Agro Industries'Brands- Vijay Gold and Mastercook!

The year 2023 has been declared the International Year of Millets by the United Nations to raise awareness about the importance of these superior cereals in the global food systems. Millets are an important staple food in many parts of the world, especially in Africa and Asia. They are highly nutritious, gluten-free, and have a low glycemic index, making them an ideal food for people with dietary restrictions.

Saroj Agro Industries, the parent company of Vijay Gold and Mastercook brandsis proud to support the International Year of Millets. The company has been a pioneer in promoting the use of millet in modern diets and has been producing millet-based products for decades.

Vijay Gold and Mastercook brands offer a wide range of whole millet-based products, including kodo millets, foxtail millets, ragi flour, jowar flour, bajra flour. These products are made from 100% natural ingredients, and every raw material goes through a 4-step cleaning procedure and additional 28 quality checks to ensure the highest quality standards.

Millets: A Nutritious and Resilient Crop



The declaration of 2023 as The International Year of Millets aims to raise awareness about the importance of millet in addressing global food security, poverty reduction, and sustainable agriculture. Millets are a group of small-seeded grasses that have been cultivated for thousands of years, and they have played a significant role in the diets of millions of people around the world, particularly in Africa and Asia.

The International Year of Millets is crucial because millets are a highly nutritious and sustainable crop. They require very little water and are resistant to pests and diseases, making them an excellent choice for farmers in regions with limited resources. Millets are also rich in protein, fibre, and micronutrients, making them an essential source of nutrition, especially for vulnerable populations.

Shree Anna- The Sacred Grains

Shree Anna is a term that is being used to refer to millets in India, where millets have been a staple food for centuries. The term “Shree” means sacred, and “Anna” means food, highlighting the importance of millets in Indian culture. The promotion of Shree Anna and the International Year of Millets is significant because it helps to restore the traditional farming practices and diets that have been lost due to the dominance of industrial agriculture and processed foods. By promoting the cultivation and consumption of millets, we can promote sustainable agriculture, support local farmers, and improve global food security.

Our Role in this Revolution

Vijay Gold and Mastercook have been at the forefront of promoting the use of millet in modern diets. The brands have been actively involved in educating people about the health benefits of millets and have been promoting the use of millets in various food products. In light of this, Vijay Gold is expanding their range of millet-based products by introducing two new products-Vijay Ragi Malt and Vijay Ragi HuriHittu. These additions aim to provide consumers with more options for nutritious and delicious millet-based foods.

As we celebrate the International Year of Millets, let us all join hands to make a conscious effort to include millet-based products in our meals and experience the health benefits of this superfood.

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